EXPERIENCE
Digital Marketing Specialist
PLAY Hockey
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Plan, design, and schedule social media content across platforms using Sprout Social, ensuring brand consistency and timely campaign execution
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Organize and lead the weekly company-wide team meeting, coordinating updates across departments
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Design, build, and manage event webpages, including layout, content updates, SEO optimization, and ongoing website maintenance
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Manage SEO strategy, including keyword research, on-page optimization, blog publishing, and performance tracking
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Create, schedule, and automate email marketing campaigns using HubSpot, supporting events, promotions, and customer engagement
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Publish and manage blog content, ensuring alignment with SEO goals and brand voice
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Conduct audience research to support sponsorship and partnership opportunities, providing insights into demographics, engagement, and brand alignment
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Engage with consumers across digital platforms, responding to inquiries and creating community interaction
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Collaborate with internal teams to support marketing initiatives, promotions, and brand storytelling
Communication and Digital Marketing Intern
Burnbrae Farms
• Designed and formatted content, videos, and graphics to promote a create a brand persona for the business,
contributing to a visually appealing and cohesive marketing strategy.
• Created engaging content for sharing on social media, maximizing online presence and audience
engagement.
• Resolved customer complaints promptly, using active listening and problem-solving skills to ensure a
positive customer experience.
• Created engaging and on-brand copy for company social media platforms, driving audience engagement
and enhancing online presence.
• Demonstrated adaptability by learning new skills such as serving and cooking, showcasing a proactive
approach to skill development and a tolerance for ambiguity.
Game-day Social Media
Winnipeg ICE WHL Hockey Team
• Created marketing and social media content, including copy, graphics and photos, to enhance fan
engagement during games and maintain a dynamic online presence.
• Developed video content and reels, contributing to a lively online community across Facebook, Instagram,
X, and TikTok.
• Engaged with fans during the game, gathering valuable content for immediate posting during intermission
or events.
• Led internal and external communications to assist in the coordination of events; resulting in seamless
execution of in-game promos.
• Coordinated activities and performed live interviews for social media.